Terms of service
Last updated: 1 September 2026
Overview
Welcome to Dr.Primal. Throughout these Terms of Service, the terms "Dr.Primal", "we", "us", and "our" refer to Dr.Primal, the operator of this website and online store. Dr.Primal offers dietary supplements through this website, including all associated information, content, features, tools, products, and services (collectively, the "Services"), to provide you with a secure and convenient shopping experience. Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our products and Services to you.
The below terms and conditions, together with any policies referenced herein (these "Terms of Service" or "Terms") describe your rights and responsibilities when you use the Services. Please read these Terms of Service carefully, as they include important information about your legal rights and cover areas such as warranty disclaimers and limitations of liability. By visiting, interacting with or using our Services, you agree to be bound by these Terms of Service and our Privacy Policy. If you do not agree to these Terms of Service or Privacy Policy, you should not use or access our Services.
Section 1 — Access and account
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use the Services on devices you own, purchase or manage.
To use the Services, including accessing or browsing our online stores or purchasing any of the products or services we offer, you may be asked to provide certain information, such as your email address, billing, payment, and shipping information. You represent and warrant that all the information you provide in our stores is correct, current and complete and that you have all rights necessary to provide this information.
You are solely responsible for maintaining the security of your account credentials and for all of your account activity. You may not transfer, sell, assign, or license your account to any other person.
Section 2 — Our products
We have made every effort to display our products as accurately as possible in our online store. However, actual product colors, dimensions, finishes, packaging, accessories, and overall appearance may vary slightly from the images displayed due to screen settings, lighting, photography, manufacturing updates, or product improvements. Product images are provided for illustrative purposes only and should not be considered an exact representation of every product delivered. Minor variations that do not affect the intended functionality or quality of the product do not constitute a defect.
We do not warrant that the appearance or quality of any products or services purchased by you will meet your expectations or be the same as depicted or rendered in our online stores. All descriptions of products are subject to change at any time without notice at our sole discretion. We reserve the right to discontinue any product at any time and may limit the quantities of any products that we offer to any person, geographic region or jurisdiction, on a case-by-case basis. We reserve the right to update product specifications, packaging, included accessories, or design without prior notice, provided such changes do not materially affect the intended functionality of the product.
Section 3 — Orders
When you place an order, you are making an offer to purchase. Dr.Primal reserves the right to accept or decline your order for any reason at its discretion. Your order is not accepted until Dr.Primal confirms acceptance. We must receive and process your payment before your order is accepted. Please review your order carefully before submitting, as we may be unable to accommodate cancellation requests after an order is accepted.
In the event that we do not accept, make a change to, or cancel an order, we will attempt to notify you by contacting the email, billing address, and/or phone number provided at the time the order was made.
Your purchases are subject to return, refund, or replacement solely in accordance with our Refund Policy, including our 90-day money-back guarantee where applicable. You represent and warrant that your purchases are for your own personal or household use and not for commercial resale or export.
Section 4 — Prices and billing
Prices, discounts and promotions are subject to change without notice. The price charged for a product or service will be the price in effect at the time the order is placed and will be set out in your order confirmation email. Unless otherwise expressly stated, posted prices do not include taxes, shipping, handling, customs or import charges. Prices posted in our online stores may be different from prices offered in physical stores or in online or other stores operated by third parties.
You agree to provide current, complete and accurate purchase, payment and account information for all purchases made at our stores. You represent and warrant that: (i) the credit card information you provide is true, correct, and complete; (ii) you are duly authorized to use such credit card for the purchase; (iii) charges incurred by you will be honored by your credit card company; and (iv) you will pay charges incurred by you at the posted prices, including shipping and handling charges and all applicable taxes.
Section 5 — Shipping and delivery
All delivery times quoted in our Shipping Policy are estimates only and are not guaranteed. To the fullest extent permitted by law, we are not liable for delays caused by shipping carriers, customs processing, weather conditions, or other events outside our reasonable control.
That limitation applies only so far as the law allows and does not affect your statutory rights as a consumer. In particular, it does not affect any right you may have to treat the contract as at an end and obtain a refund where delivery is late, under the Consumer Rights Act 2015 (UK), the Consumer Rights Directive and applicable national law (EU), or equivalent law in your country of residence.
If you are a consumer, risk in the goods stays with us until delivery, as set out below. A parcel that is late or lost in transit is replaced or refunded at your choice and at our cost: our Shipping Policy sets out when to contact us, and our Refund Policy sets out how the refund or replacement is made.
Customers are responsible for providing accurate shipping information at checkout. We are not responsible for lost packages caused by incorrect addresses submitted by the customer. This concerns address errors only and does not limit our responsibility for parcels lost in transit.
If you are a consumer, title and risk of loss pass to you on delivery — that is, when you, or someone you have nominated to receive the goods, takes physical possession of them. If you are buying in the course of a business or a trade, title and risk of loss pass to you when the products are handed to the shipping carrier.
Section 6 — Product use and safety
Dr.Primal products are intended for lawful personal use only and should always be used in accordance with the instructions provided with each product. Customers should carefully read and follow all instructions on the product label before use. Improper use, misuse, use outside the intended purpose, or failure to follow the provided instructions may result in harm. Dr.Primal shall not be responsible for damages arising from such misuse.
Unless expressly stated otherwise, our products are dietary supplements. They are not medical devices or medicines and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Dietary supplements are not a substitute for a varied and balanced diet and a healthy lifestyle. If you are pregnant, breastfeeding, taking medication or under medical supervision, consult a qualified healthcare professional before use.
Section 7 — Intellectual property
Our Services, including but not limited to all trademarks, brands, text, displays, images, graphics, product reviews, video, audio, and the design, selection, and arrangement thereof, are owned by Dr.Primal, its affiliates or licensors and are protected by applicable intellectual property laws. These Terms permit you to use the Services for your personal, non-commercial use only. You must not reproduce, distribute, modify, create derivative works of, publicly display, publicly perform, republish, download, store, or transmit any material from the Services without our prior written consent.
Section 8 — Optional tools
You may be provided with access to customer tools offered by third parties as part of the Services, which we neither monitor nor control. Any use by you of optional tools offered through the site is entirely at your own risk and discretion.
Section 9 — Third-party links
The Services may contain materials and hyperlinks to websites provided by third parties. We are not responsible for examining or evaluating the content or accuracy of third-party materials or websites. If you choose to access third-party sites, you do so at your own risk.
Section 10 — Relationship with Shopify
Our online store is powered by Shopify, which provides the ecommerce platform that enables us to sell our products and services. However, all purchases made through this website are made directly with Dr.Primal. Shopify acts solely as our ecommerce platform and is not responsible for the products, order fulfillment, customer support, warranties, refunds, or any obligations arising from your purchase.
Section 11 — Privacy policy
All personal information we collect through the Services is subject to our Privacy Policy. By using the Services, you acknowledge that you have read our Privacy Policy.
Section 12 — Feedback
If you submit suggestions, feedback, reviews, or other content, you grant us a perpetual, worldwide, royalty-free license to use, reproduce, modify, publish, and distribute such content for commercial purposes. You are solely responsible for the content you submit.
Section 13 — Errors, inaccuracies and omissions
Occasionally there may be information on the Services that contains typographical errors, inaccuracies or omissions relating to product descriptions, pricing, promotions, shipping charges, transit times or availability. We reserve the right to correct any errors and to change or update information without prior notice.
Section 14 — Prohibited uses
You may not use the Services:
- for unlawful purposes
- to violate laws or regulations
- to infringe intellectual property rights
- to distribute malicious code
- to spam, phish, scrape or harvest data
- to interfere with the security or operation of the Services
We reserve the right to terminate access for violations of these Terms.
Section 15 — Termination
We may terminate your access to the Services at any time without notice if we believe you have violated these Terms. Any obligations and liabilities incurred prior to termination shall survive termination.
Section 16 — Disclaimer of warranties
The Services and all products offered through the Services are provided "as is" and "as available" without warranties of any kind, either express or implied. We do not guarantee that your use of the Services will be uninterrupted, timely, secure, or error-free. Some jurisdictions do not allow the exclusion of certain warranties, so some limitations may not apply to you.
Section 17 — Limitation of liability
To the fullest extent permitted by law, Dr.Primal shall not be liable for any indirect, incidental, punitive, special, or consequential damages arising from your use of the Services or products purchased through the Services. Dr.Primal shall not be liable for any damage, loss, or injury resulting from improper use, misuse, failure to follow the provided instructions, or use of any product outside of its intended purpose.
Section 18 — Indemnification
You agree to indemnify, defend, and hold harmless Dr.Primal, its affiliates, officers, directors, employees, contractors, service providers, and partners from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising out of your breach of these Terms, your misuse of the Services or products, or your violation of any applicable law or the rights of a third party.
Section 19 — Severability
If any provision of these Terms is determined to be unlawful or unenforceable, the remaining provisions shall remain valid and enforceable.
Section 20 — Waiver; entire agreement
These Terms of Service constitute the entire agreement between you and Dr.Primal regarding the use of the Services. Failure by us to enforce any provision shall not constitute a waiver of that provision.
Section 21 — Assignment
You may not assign or transfer your rights under these Terms without our prior written consent. We may assign or transfer these Terms without restriction.
Section 22 — Governing law
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of Latvia. Nothing in these Terms affects any mandatory consumer protection rights available to you under the law of your country of residence.
Section 23 — Headings
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.
Section 24 — Changes to Terms of Service
We reserve the right to update, change, or replace any part of these Terms of Service by posting updates to our website. Your continued use of the Services following any changes constitutes acceptance of those changes.
Contact information
Questions about the Terms of Service should be sent to help@drprimal.com.